Analytics & AI performance
Message metrics, AI reply rate, and intents.
Analytics (on the dashboard or per property) show how many messages you’re getting, how many the AI is handling, and how often it escalates or needs review.
What’s measured
- Total messages — Incoming and outgoing in the selected period (e.g. 7d, 30d, 90d).
- AI messages — Replies generated (and usually sent) by the AI.
- Host messages — Replies sent by you (manual or after editing an AI suggestion).
- AI reply rate — Share of outgoing messages that were AI-generated (vs manual).
- Escalations — Count of conversations where the AI escalated (refund, complaint, etc.) and did not send.
- Pending review — Count where the AI suggested a reply but waited for your approval.
- Intent distribution — Breakdown of what the AI thought the guest was asking (check-in, WiFi, local tips, etc.), so you can tune FAQ and escalation.
Scope
- Global — All your properties combined.
- Per property — Select one property to see its metrics and intents. Useful to see which properties get the most messages or need the most review.
Using the data
- Low AI reply rate — Maybe the AI is off for some properties, or many messages are escalated. Check AI Config and escalation settings.
- High escalation — Consider whether you want to add more FAQ or adjust escalation intents so the AI can answer more without escalating.
- Intents — If one intent (e.g. “check-in question”) dominates, ensure your check-in rules and FAQ are complete so the AI stays confident.
Next: Messages not syncing — Checklist when messages don’t appear.